Microsoft: NYC Subway Ad, Times Square Cube Animation, Florida Cinema Preroll Ad

Shown in the Manhattan Subway, Times Square, and Florida theaters

Microsoft: Florida Cinema Preroll Ad

Microsoft: Times Square Cube Animation

Microsoft: NYC Subway Ad

Agency:

Swirl (full-time employee)

My Role:

Animation

I animated the subway ads to help build awareness for the Surface Book and Pro 4 launch. They played in numerous subway stations around Manhattan. I made horizontal and vertical versions, as well as pre and post versions that coincided with the Fifth Avenue store opening.

I also worked on the cube animation to promote the Fifth Avenue Flagship opening. It played on a 26-foot, three-sided display in Times Square. The animation had multiple animators, and for this post-opening version, I worked on the segment from :09 to the logo build at the end.

And, I created the cinema preroll ad to highlight the new store opening for the International Plaza location in Tampa, Florida.