PG&E: Peak Day Pricing

 

Agency:

Swirl (full-time employee)

My role:

Animation

More:

I animated these videos to help build awareness for the Peak Day Pricing launch. I created four animations total: pre and post November launch versions, in both 15 and 30 second ad formats.

The videos were based on the look and animation style from existing, longer format corporate videos. Everything was redesigned and reanimated to fit the shorter time formats.